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Twitter is 'valuable addition' to CRM policy

5th June 2009

Businesses using or wanting to adopt a customer relationship management (CRM) service ought to consider the power of Twitter as a free addition to run alongside their existing system, it is said.

Rick Cook of Inside CRM explained that Twitter is essentially social networking whichever way it is looked at and must be accepted as such if the project is to work properly.

For it to be a success, he said, businesses must ensure they are relaxed and focused on having a real conversation, as over-emphasising the social aspect can be unhelpful in times when customers simply want appropriate solutions to their issues.

Mr Cook continued: "Tweeting for business is an art and it takes some study and practice to get it right. However, it can be an extremely powerful tool once you get it right."

Twitter started as a small side-project in March 2006 in San Francisco, California and has since become the fastest-growing social networking service online in the last year.

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About Centennial Software / FrontRange Solutions

Centennial Software was acquired by FrontRange Solutions (www.frontrange.com) in April 2008. FrontRange Solutions develops Service Management, IT Infrastructure and Customer Relationship Management solutions that scale with the needs of mid-sized and distributed enterprises. The company – through its FrontRange, HEAT, GoldMine, Enteo and Centennial brands – offers a unique portfolio that has been chosen by more than 150,000 organizations worldwide to help improve the effectiveness and reduce the cost of interacting with external and internal customers.

Part of the FrontRange Solutions Infrastructure Management Group, Centennial Software develops IT Audit & Network inventory, Software Asset Management (SAM) and Endpoint Security Tools Centennial Discovery, License Manager and DeviceWall enable more than 6,000 organizations worldwide to manage their IT assets, license compliance and network security. Learn how full network audit, complete control of software licenses and effective USB security solutions can help drive cost, risk and complexity out of IT operations.

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