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MMA highlights CRM necessity on mobiles

4th June 2009

The Mobile Marketing Association (MMA) launched its annual Mobile Marketing Forum this week at the Grand Hyatt in New York.

Representing over 700 member companies worldwide, the organisation held the two-day event on Tuesday and Wednesday to highlight how companies can bring themselves closer to their target market.

Such sectors as branding, consumer engagement, social media and mobile customer relationship management (CRM) were discussed, emphasising how the increasingly popular mobile communications market can help a company better reach its target market.

On the opening day, president and chief executive of the MMA Mike Wehrs said: "The mobile marketing channel has taken some big steps over the last year and the Mobile Marketing Forum has started off strong today with some incredible speakers sharing their success stories and discussing hot topics for the mobile industry."

The MMA is a global non-profit organisation which aims to create a sustainable environment for mobile operators and establish best practice.

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About Centennial Software / FrontRange Solutions

Centennial Software was acquired by FrontRange Solutions (www.frontrange.com) in April 2008. FrontRange Solutions develops Service Management, IT Infrastructure and Customer Relationship Management solutions that scale with the needs of mid-sized and distributed enterprises. The company – through its FrontRange, HEAT, GoldMine, Enteo and Centennial brands – offers a unique portfolio that has been chosen by more than 150,000 organizations worldwide to help improve the effectiveness and reduce the cost of interacting with external and internal customers.

Part of the FrontRange Solutions Infrastructure Management Group, Centennial Software develops IT Audit & Network inventory, Software Asset Management (SAM) and Endpoint Security Tools Centennial Discovery, License Manager and DeviceWall enable more than 6,000 organizations worldwide to manage their IT assets, license compliance and network security. Learn how full network audit, complete control of software licenses and effective USB security solutions can help drive cost, risk and complexity out of IT operations.

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