Software vendors who are trying to enter into the software-as-a-service (SaaS) market are facing a completely different mindset, according to experts.
Companies who are attempting to turn to the subscription licence model, rather than upfront licence sales will find there is a "completely different mindset" needed, Chip Gliedman, vice-president and principal analysts at Forrester Research, told ITPro.
"There are a number of SaaS vendors doing very well," he stated, however these tend to be stand-alone SaaS vendors.
He told the website the approach to companies between the two different licensing models is a key difference, with SaaS relying on continuuing subscriptions and so having to build a better client relationship.
"The licence model puts the risk on the company buying the software. In the software as a services model, the vendor assumes more of that risk," Mr Gliedman added.
Open source has recently been championed as the future of the licensing industry, as it becomes more popular.
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