Software Asset Management (SAM) Blog

BSA SAM Advantage Programme Announced



The Business Software Alliance (BSA) has launched a new Software Asset Management(SAM) programme will give Partners the skills to deliver
SAM services to their customers.

the programme will start as a pilot shortly and will be followed soon after with a full roll out taking place over the course of next year.

The SAM Advantage is a world wide SAM programme built on standards issued by the International Organisation for Standardisation (ISO).

The programme, which is customisable to cater for differing levels of comprehension, benefits from the support of a number of the world’s
leading software vendors. The programme was developed in response to the ISO/IEC 19770-1 SAM standard published two years ago by the ISO.
It will be conducted by a mixture of resellers and SAM practitioners.

BSA chief executive Robert Holleyman said: “BSA SAM Advantage is being designed to provide all parties with the knowledge and support they
need to adopt world-class practices in software asset management through a flexible, step-by-step process.”

The programme contains four tiers which vary in the level of detail covered. The first tier aims to provide a basic framework for implementing
SAM and covers license compliance requirements while the second covers effective management. The third looks at integrating SAM into key operational processes while the fourth tier covers complete systems integration and full compliance with ISO/IEC 19770-1. Advantage is targeted at software users and publishers, as well as IT managers and resellers.

Peter Beruk, the BSA’s senior director of compliance marketing, claimed SAM adoption has been hamstrung by a lack of ubiquitous standards.
“SAM practitioners have made great strides in recent years. But, until now, there has not been a consistent, authoritative approach that is
easy to implement. BSA SAM Advantage fills that need,” he said.

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